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February 25 2010 Meeting @ Camaraderie - Coworking comes to Toronto

NewPath Network held its monthly networking meeting at Camaraderie, a new coworking facility in Toronto. Camaraderie is on Adelaide St East near Church Street. Located in an upstairs renovated office space, it is a fantastic way to get out of the house or the local coffee shop and work alongside others who are running their own small business. Here are some pictures of the location:

C_building   Camaraderie_workspace

Rachel Young and Wayne Lee opened the location in February 2010 as a workplace that caters to anyone who needs a desk, Internet, a meeting room and other amenities like a kitchen and bathroom to keep you going throughout the day. Both have been involved in similar efforts in Toronto, but Rachel and Wayne are keen to make the business proposition of such a location work well. The spacious location allowed for almost 20 people to meet comfortably after hours in a theater-style seating layout. During the day the space can accommodate workers who need to spread out on a large desk or just take a corner to work quietly.

Rachel informed the many NewPath'ers about the various coworking movements around North America, including a highly successful one in Philadelphia called Independence Hall. It's her hope that Camaraderie can be the coworking location in Toronto.

One aspect of coworking that should appeal to any small business is the potential for a tax deduction. Both home office and coworking space deductions can be taken as both are necessary to run a business. We checked with several accountants and were told that even though you may be working in only one place at a time, both can be deducted as appropriate business expenses. You should check with your tax accountant for a final say, of course.

The price of the coworking arrangement is $300 per full-time month, about the price of any downtown Toronto shared office space. Part-time months (up to 10 days/month) are available at $175 per month. Single day drop ins (no more than 4 days/month) are available at $20 per day. Phone service or a receptionist is not available, but most independent free-lancers don't need this type of service anyways. Rachel and Wayne have graciously extended a free drop-in day at any point during the month of March. The drop in can also include 1 hour in the boardroom, subject to availability. Camaraderie is offering a $50 discount on the first full time month or $25 discount on any part-time month to any business that mentions the NewPath Network when they sign up.

Posted by Alex Sirota on March 15, 2010 | Permalink | Comments (0) | TrackBack (0)

Dan Pink speaks in Toronto on April 5 2010 at U of T - Rotman on "Drive: The Surprising Truth About What Motivates Us"

Daniel H. Pink, Lecturer on Economic Transformation and the New Workplace and Best-Selling Author of Free Agent Nation and A Whole New Mind. He’ll make a presentation based on his new book. Drive: The Surprising Truth About What Motivates Us (Riverhead Books, 2009). The session will adjourn at 6:15.

Dan is a friend of NewPath Network and his book "Free Agent Nation" motivated the beginning of our group. Written 10 years ago, the dream of independent free agents is still on the minds of many small business owners. We are trying to organize a group of NewPath'ers to attend the event at a discount. Please RSVP here if you plan on going and I will see if I can get us a cheaper rate.


For a preview see his TEDTalk below




 

Posted by Alex Sirota on February 22, 2010 | Permalink | Comments (0) | TrackBack (0)

Bell Entertainment Letter


BellOfferLetterJan2010

Get Bell Entertainment, if you can. It rocks!

Posted by Alex Sirota on January 13, 2010 | Permalink | Comments (0) | TrackBack (0)

Useful tools for Small Business - CTV interview with MikeMcDerment from Freshbooks

A great interview with Freshbooks CEO Mike McDerment on 3 great tools for small business. Freshbooks, Paypal and Shoeboxed.

http://watch.ctv.ca/clip252996#clip252996

Posted by Alex Sirota on January 12, 2010 | Permalink | Comments (0) | TrackBack (0)

The true market value of a blog - proven on ebay

Over the past 6 years, since July 2003 to be exact, a popular blog on the PVR (personal video recorder) market - www.pvrblog.com -  informed the enthusiast community about the evolution of devices like TiVO. These PVRs or DVRs (digital video recorders) are common place from any telecom or cable TV provider.

The owner of the site has put up and sold the site on eBay for $12,110. This is a fascinating, transparent transaction because the owner decided to put up the real world statistics on the performance of the site. From that we can do some math to determine a true market value of a blog like PVRblog.com, intellectual property built up over time.

  • 1,536 originally written posts and 11,144 moderated (non-spam) comments
  • 9,455,546 Lifetime Pageviews
  • 4,024 Average Pageviews/Day over 6 years, currently average is about 600 per day (nothing posted since August 2009)
  • 180,013 subscribers to the RSS feed

  • Generated advertising income of $3,000 per month in advertising revenue, now it gets much less - $150/month - a 20x decrease!
  • Cost about $15/month to run + tons and tons of time on behalf of the moderator. Roughly almost $1000 was spent to maintain the site. So the return was 12x if you don't consider the time or the advertising revenue.
  • Estimate that roughly 1 year was peak ad year = $36,000 in revenue + $10,000 of revenue in the remaining years = $46,000 in ad revenue over 6 years. With the ebay sale the total return was 58,000 roughly on a $1,000 investment. That's a 58x return in 6 years. Better than the stock market! And more educational.

The value of a page view: .001 cents per page view over 6 years (12,110/9,455,546)

The value of an RSS subscriber: .05c (12110/180103)

The value of a comment: $1.08 (12110/11144)

The value of a post: $7.88 (12110/1536)

Another way to think of this is what would it take for a blog to be worth $1M?


X page views x .001c/pageview = $1,000,000

X = 1,000,000 / .001

X = 1,000,000,000 page views = 1 Billion page views total for a valuation of $1M. That's 100M page views per year for 10 years straight. Do you think most websites are overvalued? I do.

Mind you you can probably get to 200M page views and still do ok, the value per page view probably increases as the site grows, but regardless. That's the benchmark value of any smallish blog site. And as the site traffic grows, I would bet that each of these values increases rather than decreases due to market effects. It would be interesting to see other blogs that have been sold on ebay for comparisons. Do you know one? Put your findings in the comments below.

Posted by Alex Sirota on January 08, 2010 | Permalink | Comments (2) | TrackBack (0)

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