Without any further ado here are my predictions for 2007 with my favorite companies listed:
1. Apple - iPhone - Thumbs Up! Apple TV - not so sure about - after all you still need a Mac before you use Apple TV. Oh and yes -- there is no way to record your existing video feed without hardware on your Mac. For that you need a TiVO or this.
2. Microsoft - Vista gets absolutely no take up after the consumer launch. Who wants an animated waterfall on their desktop?
3. Google - Google hits 200 again. And then back to 500. And then back again. Ever see this chart?
That's a lot of $$$.
A private firm/conglomerate decides to buy the company and turn it into a health care provider. It does more business in healthcare, at a higher profit than at selling cars. A Chinese car company releases a $1500 auto.
McDonald's decides to close down 20% of their outlets due to low sales.
Nike posts a wildly successful YouTube campaign.
Yahoo joins ranks with Google to fortify its search engine war against Wikipedia/Wikia.
AT&T launches an all you can call VOIP service across North America for a flat $9.95/month (in the US only).
Verizon counters with an all you can call flat fee wireless service after AT&T announces. For $19.95/month.
Pixar announces that they have perfected digital actors that are indistinguishable on screen. Movement has been perfected and a movie announced for 2010 that will be CGI but that will look real. The only thing missing is that voices will still be dubbed over. After Pixar bought the rights to the Beatles "look & feel" during the 60s and young Elvis from the 50s, they decided to reanimate them in a modern setting. The first movie will have The Beatles reunited with Elvis onstage during a concert scene, and each performer will be singing an original song composed specifically for the movie. Marilyn Monroe will join them for a surprise encore.
You may not need more proof that some people are smarter than others but if you do check out www.alex-ionescu.com Three companies want to make him an offer and the three are Apple, Google and Microsoft. Mind you Alex is writing an open source clone of the Windows operating system. See the details at www.reactos.org. Maybe that is why Microsoft is interested.
The study below suggests that you need to aim for the Top 5 in search results, rather than Top 10.
The study also suggests that if you are looking to find a specific website based on a term (find the Comfort Inn), short text snippets are most effective in the search result list. This is called navigational searching. If you are looking for a specific piece of information (when did the Titanic sink), longer text snippets from search results result in better accuracy.
Web search services are among the most heavily used applications on the World Wide Web. Perhaps because search is used in such a huge variety of tasks and contexts, the user interface must strike a careful balance to meet all user needs. We describe a study that used eye tracking methodologies to explore the effects of changes in the presentation of search results. We found that adding information to the contextual snippet significantly improved performance for informational tasks but degraded performance for navigational tasks. We discuss possible reasons for this difference and the design implications for the better presentation of search results. The studies reported here are to be published in CHI 2007.
Keywords: Web search, eye tracking, contextual snippets, target position, user studies
Do you remember people talking about privacy concerns when satellite imaging gets to the point where it can pinpoint certain people from space? Well, hmm. Seems that Google Maps has very very close images of certain spaces and of course it's hard to tell if these are easter eggs or not. The camels with their masters in the first image are in the middle of Chad, the country in Africa. It's like looking for a needle in a haystack, but apparently some have found the needles.