Create respect, confidence and pride with strategy and design in your business. This approach will give you measured results.
Respect - respect your customers and clients, return calls and get back to them on progress
Confidence - build confidence in your abilities to estimate and deliver
Pride - be proud of what you have accomplished and write about it, tell others, toot your own horn
Strategy - build a long term plan that includes a credo for your business. NewPath's credo is simple:
MEET | GREET | SHARE
That is our strategy and we build around it and it will never change. Organizations that are built to last have that as a common ideal - a never changing credo.
Design - this last one is the hardest to get for many because it takes thought, iteration and of course an investment of time and money.
Think about the last time you had a good interaction with a product or company. How did it make you feel? I bet it made it you remember the experience and you were willing to go back again for more. At a recent shopping trip in the US I went to the Apple Store for the first time in a while to check out the iPhone. You should have seen how many teens and tweens were in the store. The iPhones were activated, so you could make a call from the store to anywhere you wanted. When's the last time you could do that in an average cell phone store? That's design - true try before you buy.
I'm not suggesting that your company compare themselves against the Apple experience, but think about what you can do to improve the design of your product and/or service delivery.
So, (R+C+P) X S X D = Results