When identifying clients ask: “Where are they?” “Who are they?” “What message are you delivering to them?”
Where - Are your clients in your neighborhood, your city or the world? You may think that you can take on the world but try just your neighborhood or talking to your clients about the needs they have. You may be surprised how large/small your reach is, but what you can find just by asking "where."
Who - Do your clients have deep pockets or do they need discounts? Do you focus in a specific niche? If not, why not. If you are targeting a niche have you done everything you can to mine the niche for more prospects. When is the last time you took a survey of your clients with a tool like Survey Monkey to find out who your clients are.
What - Are you targeting the right kind of client with the right message? Do you know what A/B testing is? Have you tested your message with friendly, honest clients or prospects? Again you may be surprised what you receive as feedback.