This interview from an entrepreneur in China explains all you need to know about the Chinese market. While the technology that "Waltz" is working on is innovative, it is by no means the best or the most pricey. But it does lever the existing networks in China (called "middlemen" in North America). Where as the ego in America wants to put the brand above anything else, in China entrepreneurs know they have to work through middle-men and middle-women to sell a product. This reality somehow is being belittled by the Web 2.0 companies who think their brand is "everything." In fact resellers make or break most companies even in tech.
The more interesting comment was about IP infringement. In China, when something is "cool", then it gets copied. If it is not copied, then it's not cool. Think about that for a moment -- this embodies the great quote by Pablo Picasso "Bad artists copy. Great Artists steal." The alternate reality in China is that if you innovate, someone will steal your work. It is inevitable, so the only way to make something that can't be stolen is to ensure your people networks are working for you and not for the folks who are stealing your product or technology. It's hard to copy a network of people that are loyal, it's even harder to steal them. But technology, that can be re-engineered and copied, easily. Remember that next time you have a "great idea."