UPDATE 2: I have heard of people getting basic Rogers for $15.99/month + HST. To get HD you'd need the receiver so the best you could do is about $32/month! Also SunTV stopped HD broadcasting on November 1 2011, as Quebecor lost their over the air transmission license. We need an all day news channel to broadcast OTA - CP24 for example!
UPDATE 3: The Wall Street Journal describes the second wave of rabbit ears!
Rogers Digital Basic costs $36.01 per month. You must get an HD receiver at $12.95/month to actually GET the HD channels. So they're not really free are they as described: "Over 42 FREE HD channels and growing"? All Rogers is really doing is eliminating the physics of the physical world -- they eliminate the weird little issues that Over the Air (OTA) HD comes with (curvature of the Earth for example, and other physical obstructions like buildings).
To get OTA HD get a $20 aluminum outdoor antenna at any of the discount computer stores, or Futureshop or BestBuy. Or splurge and spend $50 for this one. The Clearstream 2 antenna for over $100 is a good bet in Northern Toronto. Of course, my friend S, tells me you will need a fairly long coax cable to plug into your coax cable plant or directly to your TV. This should cost you another $20 max. Note that many places you will find these items sold out, for good reasons, no doubt. Here are the pictures of my outdoor antenna connected to a "juliette" balcony about 50 ft off the ground. And a home made coax jack I made by stringing the coax from the antenna directly to this jack on the outside of the house. I did need to get a 12" masonry drill bit to make a hole on the outside of the house to get the coax into the jack. I also decided to ground this puppy to avoid lightning strikes killing my TV. YMMV.
Below is a grounding block connecting 2 coax wires. The black wire is grounding quality copper wire.
Then make sure your HD TV has a digital tuner. Most TVs made in the last 3 years have a digital tuner, but make sure you ask before you buy your next flat screen. Here's the state of digital TV in Canada. And here are the channels you could get in Toronto.
I get 25% of the HD channels Rogers Digital Basic offers - FOR FREE. You're paying for free stuff, people. If I pointed my antenna south and mounted it properly as per tvfool.com indicates for my area, I'd get the American channels too! I'll do this soon and report back.
Here's a super deluxe installation with $200 worth of parts -- this install most likely is over $1000 to do professionally. Most people though will be fine with just $100 worth of parts and $250 worth of labour.
The 15 HD channels I get for free, in bold and red based on the Rogers HD lineup below the break...