You can learn about your business and the right target market by “getting out there”, going through every open door and testing your talent.
Did you realize it takes a decent amount of luck to be a successful entrepreneur? Some people don't want to believe this but it really does.
In order to fall into luck, you have to get out there and talk to potential customers, customers who have used your competitors and of course your current customers. One idea is to create a small set of questions you go over and over with those 3 groups of people.
Potential Customers:
1. How do you decide on your solution provider?
2. What is an example of superior customer service?
3. Is price a deciding factor for you?
Customers who have used your Competitors:
1. What did you like about my competition?
2. What did you dislike about my competition?
3. Is there something I can do to get your business?
You current customers:
1. How can I improve my service to you?
2. Is there something my competition is providing that you wish I did?
3. Do you plan to change the amount of work you do with me over the next year?
In a recent trip to the US, an attempt to survey me was made in just about ever store I went to including BestBuy and Hallmark. Both had customer surveys with a value proposition to get valuable feedback from your customers. Businesses do this to find out if they are doing a good job. It is a good way to "get out there."