Fascinating article on how content management helped win the White House

Quote:

"It turned out that his timing was perfect—a new world was forming and technologies like YouTube, Facebook, and text messaging that barely existed just four years prior had matured to become a part of everyday life. And from the first moments of Barack Obama’s campaign in February 2007, his bottom-up, revolutionary style contrasted sharply with that of Hillary Clinton and John McCain."

http://www.aiim.org/Infonomics/Obama-How-Web2.0-Helped-Win-Whitehouse.aspx

And a great presentation from the President of AIIM -- the Association for Information Management:

Here's the SocialMedia8 presentation on the Obama Campaign Case Study mentioned in the presentation.