Can you remember the work you did last week, last month or last year?
Most likely the things you remember clearly are associated with great work - or at the very least memorable moments that changed your life.
Producing great work was the theme at NewPath’s networking meeting on June 24th 2010. Guest presenter and author,
Michael Bungay Stanier led an engaging and interactive workshop for the entrepreneurs in attendance at the
event.
Michael spoke about one example of great work: the I Love New York logo:
The I Love NY logo quickly became an emotional symbol for the people of New York – one of the world’s most diverse and dynamic cities. Even New York state uses the logo for its marketing campaigns and has for decades. The logo’s designer, Milton Glaser, created an iconic symbol recognized all over the world -- a great example of great work.
Although great work is not that commonplace, the goal for all of us, Michael says, is to
Do More Great Work (also the title of his latest book).