It's all about the science of selling. Dan has posted a video online to explain his latest work. The password for the video is "newbook". I hope you take a look and pre-order on Amazon (also on Amazon.ca for Candians), BN.com, or IndieBound. We'll do a review once we have it in hand.
UPDATE: Nov 14 2012 - Dan Pink has released the book video online on his website. Very very excited to read it!